Staff at Lancashire Teaching Hospitals NHS Foundation Trust have been celebrating World Breastfeeding Week over the past week.
World Breastfeeding Week took place from the 1st-7th August and is celebrated every year around the world to inform people about the links between good nutrition, food security, poverty reduction and breastfeeding.
Our maternity units at Preston and Chorley Hospitals have displayed information about the importance of breastfeeding and the variety of help and support available for mothers and new families to access.
Alex Murphy, Specialist Midwife at Lancashire Teaching Hospitals, said: “Not every woman will want to breastfeed but for those who do, we need to ensure they have all the help and support required to enable them to succeed. We want breastfeeding to be seen as normal and acceptable, so throughout the week we have aimed to raise awareness of this. There are many health benefits of breastfeeding for both the mother and baby and the aim of World Breastfeeding Week is to raise awareness that breastfeeding matters.”
In conjunction with world breastfeeding week NHS England Start4life have launched the 24/7 breastfeeding friend, a digital resource that works through Google assistant, to help women who are experiencing breast feeding problems or have queries.